BCK, aka Lloyd, is a lifelong friend of the GoBoy family, having grown up with one of our founders and shared the same classrooms.

Creativity runs in his veins, and he’s always eager to dive into something fresh. Following in his dad’s musical footsteps, Lloyd spent years in studios and on stages, with his tracks landing on BBC Radio 1 and featured on ITV, plus gigs at festivals and venues across the UK and US. When he wasn’t making music, Lloyd earned his keep through video production, crafting and editing content for weddings and businesses, he also featured as an extra in music videos for icons like Paul McCartney and Pete Doherty, and even snagged a spot in a Nike ad.

After falling out of love with his music career, he switched gears to sports, working across Premier League football, cricket, and now Formula 1, where he manages design concepts for the latest and greatest projects in the paddock.

When he’s not on dad duty changing nappies, Lloyd unwinds by exploring new digital art techniques and AI tools, sketching out creations while sipping whiskey and tuning into his favorite podcasts.